Insights, strategies,
and product updates

Highly Adaptable Keyword Strategies to Control Cost and Maximize Return

Bid Control to get traffic at lowest CPC

Dynamic ACOS-based Bidding with Data Observation Period

Part 1/2

Part 4: Long-Term Bleeder Management with Automation Rules

Set up automation rules in Scale Insights to continuously control inefficient search terms and keywords over time.

Part 1: Stop the Bleeders; How to Reduce Wasted Ad Spend Using Ads Insights

This is typically the first clean-up pass you should run on an account before scaling or automating anything.

Part 2: Identify Performers (Finding What’s Working)

This module is about finding signal, not cutting noise.

Part 3: Build SKC Campaigns for Performers

What this article helps you do