THE MCP WORKFLOW CHALLENGE

What is your Amazon Ads account, missing before Black Friday?

Connect Scale Insights MCP to Claude or ChatGPT. Run si-analyst to uncover PPC opportunities, fix 3 issues, and measure the impact on your account.

Top prize: $500 cash + up to $550 in Scale Insights credits

Run si-analyst on your account See the BFCM challenge

Watch the Replay

Leslie Chong · Scale Insights · AI Scaling Live Online, 28 Oct 2026

Put the thinking to work on your own account

See what si-analyst finds in your own account

Daniel's agents and Mansour's workflows both run on the Scale Insights MCP. You don't need to rebuild either to start. Run the built-in si-analyst skill on your own account, then decide which findings deserve action.

Already a customer? The MCP is included in your plan. Use your existing login and connect it to Claude or ChatGPT.

1
Connect the Scale Insights MCP
Follow the setup guide at mcp.scaleinsights.com for Claude or ChatGPT.
2
Check your skills
Type si-help, no slash. If the skills don't show, add the skills pack from the setup guide.
3
Run the account review
Type this in Claude or ChatGPT. The report takes several minutes to build.
si-analyst

Open MCP setup guide

New to Scale Insights? Start the 30-day free trial, no card. A new account has 30 days of ad data as soon as it connects.

1
Start the free trial
Sign up at scaleinsights.com and connect your Amazon ads account.
2
Connect the Scale Insights MCP
Follow the setup guide at mcp.scaleinsights.com for Claude or ChatGPT, then type si-help.
3
Run the account review
Type this, then join the challenge on the form.
si-analyst

Start the free trial Open MCP setup guide

si-analyst only reads your account. Nothing changes unless you approve it.

Agents and custom workflows are optional. Claude or ChatGPT with the MCP connected is all the challenge needs.

Sample si-analyst decision brief: three decisions this week, one of them safe to do today, each with the shortcut that fixes it — Example from the challenge deck: a demo account with sample data. Figures are what the report flagged, not actual or guaranteed savings.

The MCP Workflow Challenge

Give your account its first goal before 27 Nov

Once your si-analyst report is in, give your account its first goal: Pick 3 fixes, and show us the impact it has made to your account.

Now

Find and fix

Run si-analyst, pick the opportunities worth making first, and implement them in your own account.

By 26 Nov

Measure

Run si-impact for the before and after on each change, as close to 26 Nov as you can.

27 to 30 Nov

Black Friday

Go into peak season clean. BFCM results are optional in your entry.

By 2 Dec

Submit

Send the report, your 3 fixes and the si-impact result.

8 Dec

Winners

Announced at AI Scaling Live Online. The best result presents.

Built your own workflow on the MCP, like Daniel's agent team or Mansour's Claude workflows? Send that instead, as a video or slides with screenshots.

Top prizeUS$500 cashplus 3 months of Scale Insights, as credits up to US$550

Two more winners3 monthsof Scale Insights each, credits up to US$550

Featured case study8 DecPresent your result at ASL Online. Open to every entry.

Entries are judged on financial impact, time saved, whether another seller could run the same workflow, and public response.

Join the challenge

One short form. Add your si-analyst report link if you have it.

15one-to-one reviews, filled as applications come in

Help when you need it

A personal review. Three PPC fixes to consider.

Want help applying the MCP to your own account? Bring your si-analyst report to a 30-minute one-to-one with our customer success team. We go through the findings with you and pick three PPC fixes worth making first: why each one matters, and what to check before you act. You decide what to change.

Sessions: Before Black Friday. 30 minutes, one-to-one.
To apply: run si-analyst, add your report link to the form and pick Yes for a review.
Got a slot: we send you a booking link.

Apply for a one-to-one review

The review is optional. Every entry is judged the same way, with or without one. If we review your account, we ask you to send your si-impact result by 2 Dec.

Questions from the session

What people asked on the day

Does the MCP cost extra?

No. The MCP is included with every Scale Insights plan, with a generous usage limit. If you ever hit it, write to us and we'll look at your account.

Do I need to download the skills?

No. Scale Insights skills load with the MCP. Type si-help, without a slash, to see them. Workflows other people build, like the ones shown in the session, are separate from the Scale Insights skills.

I manage several brands. Can one connection cover them?

Yes. Type si-accounts to switch between brands with one MCP connection, once the brands sit under one Scale Insights login.

Can the MCP query Amazon Marketing Cloud?

Not yet. AMC is on the roadmap. Today you can reach AMC with your own Amazon Ads API access, as Mansour showed in the session.

Do I need a review to enter?

No. Every entry is judged the same way, with or without a one-to-one review.

Will my numbers be made public?

Only if you agree. Numbers can be blurred or shown as percentages, and you choose whether we feature your entry.

How do I send my entry?

By 2 Dec, email your si-analyst report, your 3 fixes and your si-impact result, or a workflow you built on the MCP, to training@scaleinsights.com with MCP challenge in the subject.