And you've wasted $3k so far (and counting).
You're selling premium yoga mats at $79. Your target audience? Wellness-focused women who value quality over price.
But Amazon doesn't care.
Over 4 months, you're paying for "cheap" in 49 different variations—"cheap yoga mats" ➡️"cheap workout mats yoga" ➡️"affordable cheap exercise mats"...
Each variation gets 15-30 clicks before you notice. 0 orders.
You've burned $3k showing your premium mat to bargain hunters who will never buy.
The problem? You used Broad/Phrase match. But you didn't filter out waste words.
The fix? Negate the waste words—"cheap," "discount," "affordable," "budget"—before they spawn variations.
What becomes possible:
✔ Immediate drop in wasted clicks—budget reallocates to better traffic automatically.
✔ ️Campaign metrics improve—Amazon's algorithm notices better engagement and starts favoring your ads.
✔ ️Cleaner data—you can actually see patterns in what's working.
✔ New campaigns launch pre-protected—waste words can't infiltrate them from day one.
Kill the waste words once. Stop the $3k bleed.
If you'd set this up 4 months ago, that $3k would still be in your account.
Step 1: Find Your Waste Words
1. From your Scale Insights account, navigate to Ads Insights.
2. Select Main words.
3. Apply the filter "Unique Word with 0 Sales" and a lookback period of 60 days. Click Update.
4. You'll see every word bleeding budget with zero return. (This is where you'd find "cheap" with 49 variations draining $3k.)
5. Here's a real example: "transparent" = 54 clicks, $25.15 wasted, 0 orders.
Small individually. Multiply this across 49 waste words = your $3k bleed.
Step 2: Auto-Kill Them
1. Navigate to Automation > Negative word rule.
2. Select the Negative word rules tab. Select the [ASIN] Remove 0 Conversion preset rule. (Kills any word at 25 clicks with 0 orders—adjust this later if needed.)
3. Assign it to your Broad/Phrase ad groups → Click Assign.
✅ Done. Auto-negation is now active.
Waste words get killed at 25 clicks—before they spawn 47 variations.
Want to kill waste words instantly instead of waiting for 25 clicks?
Blacklist them manually:
1. In that same Main Words view from Step 1, toggle the Blacklist button on waste words like "cheap," "discount," "affordable."
2. Navigate to Automation > Blacklist/whitelist rule > Blacklist/whitelist rules tab.
3. Click Edit for your ASIN → Confirm the words appear in Negative Phrase List.
4. Select the Broad/Phrase ad group(s) to apply the blacklist to and select Enabled. Click Assign.
✅ Done. This prevents them from wasting even one click.
What Just Happened:
✔ You stopped waste words before they multiply
✔ Your budget now goes to buyers, not bargain hunters
✔ New campaigns launch pre-protected from day one
No more $3k bleeds. No more whack-a-mole.
We'll show you exactly which words are bleeding budget and set up auto-kill rules + custom blacklist live.
You'll walk away with auto-negation active and zero wasted clicks.