2024 January New Features

January 01, 2024

New features

1. Sponsored Brands: Data and Automation Migration

You can now assign dayparting, bidding, import, and negation rules to Sponsored Brands ads at the Ad Group level.

This capability is also applicable to newly created SB campaigns. 

Note: Currently, ad group status changes for SB with multiple ad groups do not appear on the Ad Console history logs.

2. Algorithms: Criteria Profile Bulk Upload

You can now make bulk modifications to the criteria profile, including changes to the name, conditions, rules, and accessibility. 

This can be achieved by importing an Excel template file for mass updates and creating new criteria profiles.

3. Redesigned the user interface and improved tables

We have revamped the tables' visual style, enhanced the column headings, and ensured equal margins for all columns across different pages. 

Additionally, we've improved the appearance of the main left menu by eliminating some visible dark dots next to the icons.

4. Added Campaign's Dynamic Bidding Strategy Columns on the Bidding Rule page

We added a column to display the campaign's bidding strategy: Up and down, Down only, and Fixed bids.

With this feature, users can quickly identify ads using bidding strategies and adjust their bidding rules accordingly and efficiently.

Navigation path: Automation > Bidding Rule

5. Added "Refunds/Units" metric on the Sales and Monthly Trend

The Sales and Monthly Trend tables now include a "refunds/units" metric. 

This update allows for the monitoring of refund percentages during a given period.

Navigation path: Sales > Sales Trend/Monthly Trend

6. Competing Keywords: Added Ad Group Column for SB campaigns

We added an ad group column to the Ad Insights' Competing Keyword page for SB campaigns. 

This column helps determine the ads performance of ad groups with duplicate keywords, especially for SB campaigns with multiple ad groups.

Navigation path: Ads Insights> Competing Keywords

Enhancements

1. Algorithms: Retain Page Settings after rule assignment for the Dayparting and Bidding Rules

Previously, assigning rules to Sponsored Brands and Display campaigns would revert the page to the default Sponsored Product tab. 

Users had to navigate back to the previous tab to confirm the changes. 

With the applied enhancement, users can conveniently verify assigned dayparting rules or changes without switching tabs.

2. Algorithms: Execute Placement Algorithm before Bidding Algorithm

Previously, the system would execute the bidding rule before the placement rule, causing an issue where the bidding algorithm could not factor in the new TOS multiplier from the placement rule.

With the recent update, the placement algorithm now executes before the bidding algorithm, ensuring that changes in the TOS multiplier are incorporated into the final bid calculation.

3. Main Dashboard: Added a Tooltip to the "Units" column

We added a tooltip to the "Units" column to eliminate confusion and inform users that the values are the total units sold in the selected period.

4. Ads Insights: Added Portfolio on the Keyword Performance page

We added a column on the Keyword performance page to identify the campaign's portfolio. 

The Portfolio information is also available in the downloaded CSV file.

Other improvements

1. Restock Forecasting: Make the Product Title Static

  • Previously, the product title column on the Restock Forecasting page was editable, but changes were not processed as modifying the product title is done on the Products page. We have now made the title static and not editable to prevent confusion.

2. Algorithms: Added Knowledge Base link to the Revive Rule and Default Bid Rule pages

  • We added a knowledge base link on the Revive and Default Bid rule pages to guide users in navigating these algorithms.

3. Automate Assignment: Added Knowledge Base link 

  • We included a link to the knowledge base on the Automate Assignment page for users to access quick references on utilizing the feature.

4. Automated ASINs: Changed the Tooltip Description

  • We revised the tooltip description for non-automated ASINs from "ASIN is not automatable" to "ASIN is not automated." 

  • This change eliminates confusion regarding the user's ability to automate ASINs.

5. Enhanced the Affiliate System

  • We added tracking parameters to the Affiliate system to identify details related to the account easily.

6. Created Health Check Service

  • We created a channel to send alerts for missing events or services. 

  • The goal is quickly detecting abnormalities, such as a dayparting rule not functioning on a specific marketplace.

7. Fixed Billing Page UI

  • We fixed the misalignment on the "Select" button box on the SI account billing page.