Part 4: Long-Term Bleeder Management with Automation Rules

Set up automation rules in Scale Insights to continuously control inefficient search terms and keywords over time.

Use automation after you have:

• Cleaned up obvious spend waste

• Identified performers

• Structured those performers into SKC campaigns

Automation helps maintain account hygiene without daily manual intervention.

Rule 1: Negate Search Terms Without Orders

Purpose:

Automatically block search terms that spend but never convert.

Criteria:

• Date range: Last 90 Days

• Orders = 0

• Spend ≥ $10

Step 1: Navigate to Negative Rules

1. Go to Automation → Negative Rule
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Step 2: Set the Data Range

1. Days to analyze: 90 days

2. Days to ignore: 2 days
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This excludes very recent data from triggering actions.

Step 3: Create the Criteria Profile

1. Click Create new criteria
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2. Set conditions:

   • Orders = 0

   • Spend ≥ $10
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Suggested naming format:

ASIN_ProductName | Spend ≥ $10, Ord = 0
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Make the criteria accessible for both Negative Rules and Bidding Rules.
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Step 4: Configure the Rule

Set the following options:

• Search terms source: ASIN Search Terms

• Negative type: Negative Exact

• Scope: Keyword and ASIN
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Apply negatives at:

• Ad Group level if you use 1 Campaign : 1 Ad Group

• Campaign level if you have multiple ad groups
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Blacklist: Enabled

This ensures negated terms are blocked across all applicable campaigns.
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Step 5: Assign the Rule

1. Filter for Broad, Phrase, and Auto ad groups

2. Bulk select the relevant campaigns and ad groups

3. Select the rule and click Assign
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Rule 2: Negate Inefficient Search Terms With Orders

Purpose:

Control inefficient spend where search terms convert but at poor efficiency.

Criteria:

• Date range: Last 90 Days

• ACoS ≥ 50%

• Spend ≥ $10

Follow the same steps as Rule 1, changing only the criteria.

When assigning, add this rule so it stacks with Rule 1.
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Rule 3: Pause Keywords Without Orders

Purpose:

Automatically stop keyword-level spend where there are no conversions.

Criteria:

• Date range: Last 30 Days

• Observation period = 2 Days

• Orders = 0

• Spend ≥ $10
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Action:

• Pause keyword
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Set this up under Automation → Bidding Rule, using keyword-level triggers.
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Recommended priority: 100
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Rule 4: Lower Bids for Inefficient Keywords With Orders

Purpose:

Reduce bids where keywords convert but at high cost.

Criteria:

• Date range: Last 30 Days

• Observation period = 2 Days
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• ACoS ≥ 60%

• Spend ≥ $20
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Action:

• Decrease bid by 30%
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Recommended settings:

• Minimum bid: $0.70
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• Rule priority: 99
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This ensures pausing rules take precedence over bid reductions.

By stacking Rules 1 through 4, Scale Insights can automatically manage inefficient spend while you focus on strategy, testing, and growth.

If you haven’t already, review Part 1 to 3 to ensure your account is properly cleaned and structured before relying on automation.
Our Support Team can walk you through step-by-step via a Workflow Call or just start a chat with us.