New Features

1. Automation: Bulk deletion of Rules and Strategic Objectives

• You can now delete multiple rules and Strategic Objectives at once from their respective lists.

• Select the desired rules or Strategic Objectives and click the "Delete" button.

• A confirmation message will appear to verify your action.

• When rules are deleted, they will be removed from their associated Strategic Objectives and unassigned from any linked ad groups.

• Deleting a Strategic Objective will unassign it from all ad groups where it is currently used.

2. Ads Insights: Portfolio Modification

• Manual updates to portfolio details are now available on the Ads Insights Portfolio page.

• This new feature allows you to edit the portfolio name, budget cap, start and end dates, and the budget cap cycle.

• For portfolios with existing values, click on the budget or date fields to make changes.

• To add budget cap details, select the portfolio(s), click the "Bulk Edit" button, and choose "Date range and budget cap."

• A pop-up window will let you set the desired budget cap cycle.

• You can also remove the budget cap using the Bulk Edit feature.

3. Ads Insights: Enabled ASIN Search terms Negation

• The Search Terms page now shows ASIN search terms from Auto, Product, and Category targeting campaigns.

• You can manually negate these ASIN search terms directly from the page.

• Select the ASIN search terms you want to negate, click the "Bulk Edit" button, and choose "Add to ad group as negative product target" from the drop-down menu.

4. Ads Insights: Added Blacklist and Whitelist toggles on the Main Words page

• Words can now be added directly from the Main Words page to the Blacklist or Whitelist as Negative Phrase keywords using the toggle buttons.

• Once enabled, the word is automatically added to the corresponding negative phrase list of the associated ASIN.

5. Introduced an Interactive Software Guide

• An interactive guide has been integrated into the platform to assist users in navigating key features and utilizing them more efficiently.

• For instance, we have added a software tour showing how you can "Pause "keywords with 0 Sales" inside the Ads Insights page.

• The knowledge base and the system announcements are also accessible from the resource hub.

Enhancements

1. Keyword Ranking: Added filter and sort button on the Keyword rank data

• The keyword rank data now has a sort and filter button, allowing you to easily identify keywords based on their organic rank performance.

2. Automation: Added file upload status on Bulk Automate ASINs

• We've added a status message to show when a file is being processed.

• This enhancement indicates that the upload is in progress and eliminates the need to resubmit the file.