New features

1. Import Rule: Excluded importing of existing targets

• We have added the ability to exclude a search term from being imported as a new keyword in an ad group if it already exists.

• When enabled, the import rule will skip importing keywords already targeted on another ad group with the same match and sponsored ad types.

• This feature is helpful in preventing duplication of keywords and targets.

2. Bidding Rule: Added ROS to Normalize Bid by Placement %

• Bid normalization now supports the Rest of Search (ROS) placement.

• Additionally, a new option has been introduced to automatically apply the highest placement percentage when normalizing bids.

3. Placement Rule: ROS Placement now supported

• The Placement rule now supports automation for the Rest of Search (ROS) placement adjustment.

4. Mass Campaigns: Included the ROS Placement

• You now have the option to specify the Rest of Search placement percentage when setting up mass campaigns.

5. Automated ASINs Assignment Bulk Upload

• You can now utilize an Excel file to enable or disable automation for ASINs in bulk.

6. Sales Trend: Added a metric selector

• You now have the option to hide specific metrics on the Sales Trend table, allowing for a more focused analysis of essential data.

7. Launched the Strategy Experts module

• The "Strategy Experts" module now features videos presenting case studies and best practices from Scale Insights experts, available to all software users.

Enhancements

1. Ads Insights: Added campaign and ad group status

• You can now check the status of the ad group and campaign on the Ads Insights keywords performance page.

• Moreover, all Ads Insights pages now use colored buttons to indicate a pause or enabled status.

2. Ads Insights: Added product trend on the Match Types report

• The Match Types report now allows downloading product trends as a CSV file.

• You can now check match-type performance data for each product.

3. Regional Sales: Added the Organic Units & PPC Sales metrics

• The Regional Sales table now includes columns for "Organic Units" and "PPC Sales," providing insights into product performance based on PPC and organic sales rates and percentages.

4. Regional Sales: Freeze the Column Headers

• The column headers on the child and parent ASIN tabs of the Regional Sales table now remain fixed when scrolling through the table.

• This enhancement allows you to scroll up and down without losing visibility of the column names.

5. Highlighted inactive ASINs

• The automated algorithms do not operate on inactive ASINs.

• This information has been added to the ASIN tooltip in both the Automation and Mass Campaign modules to notify users.

6. Highlighted hoverable columns

• We've introduced a blue indicator to show hoverable columns.

• You can see how the new bid was calculated when hovering over the "new bid" column in the preview table.

• Additionally, you can view the list of keywords to target in the Mass Campaign keyword column.

Other improvements

1. Ads Insights: Fixed Various Issues on the Filter function

• We fixed some issues with the Filter function. Previously, using "budget" as a parameter would return incorrect results.

• Additionally, the performance table returned empty results when utilizing the parameters "breakeven bid," "default bid," and "P&L."

• We have also resolved the problem of the Filter table not displaying the criteria profile's ROAS condition.

3. Ads Insights: Search Term Trend pop-up table

• Previously, clicking the action button to view the Search Term trend details directed you to a new URL page.

• Now, clicking the button will display a table on the same page.

4. Simplified the Expanded Strategies feature

• We've simplified the automation page by hiding the arrow and rule count next to strategic objective names when the "Expanded strategies" button is toggled.

5. Bug: Fixed Header Issue

• We resolved an issue where text overlapped in the header when scrolling.

6. Bug: Fixed missing ACOS value

• We fixed the issue of the ACOS values not showing on the Bulk Import rule's preview table.