New Features

1. Strategic Objectives: Enabled Support for Store Spotlight and Brand Video Ads

• You can now assign Strategic Objectives to Store Spotlight Keywords, Store Spotlight Product Targets, Brand Video Keywords, and Brand Video Product Targets campaigns.

• This enhancement extends Strategic Objectives support to more Sponsored Brands campaign types, helping you manage and optimize a wider range of campaigns.

2. Bidding Rule: Added Ad Group-level Target ACOS Assignment

• We’ve added Target ACOS assignments at the ad group level for the Bidding rule.

• Previously, Target ACOS was applied at the rule level.

• With this update, you can now set individual Target ACOS values directly on the sponsored ad page without editing a bidding rule.

• Select the bidding rule's "Target ACOS % based on the Ad Group" option to use the Target ACOS defined at the ad group level for bid adjustments.

• This feature gives you more granular control and improves optimization accuracy across your campaigns.

3. Ads Insights: Added Rank Tracking to Search Terms Page

• You can now easily enable or disable rank tracking for Sponsored Products search terms directly from the Ads Insights' Search Terms page.

• For tracked items with available data, the page will show the Organic Rank 7-Day Average.

• The tracked keyword count updates automatically when tracking is toggled, and you’ll be notified if you reach the limit.

• Click “Open Rank Tracker” to go directly to the Keyword Ranking page.

Enhancements

1. Dayparting Rule: Updated the Create and Edit Rule Page

• We redesigned the Dayparting rule's Create and Edit Rule page with a cleaner and more intuitive layout that aligns with recent interface updates.

• The new design makes it easier to set up and edit rules, improving the overall experience of managing scheduled ad activities.

2. Restored Column Filter Behavior

• We have restored the previous column filter behavior for Ads Insights and Automation pages.

• This change brings back the familiar filtering experience while we continue improving performance for larger accounts.

Bug Fixes

1. Negative Word Rule: Fixed incorrect Sponsored Brands rule execution logs

• We fixed an issue where Sponsored Brands Negative Word Rule executions were incorrectly logged.

• These executions will now be properly recorded as Negative Word Rule changes for more accurate rule tracking.

2. Daily Budget Rule: Fixed the incorrect budget cap

• We fixed an issue where budgets reverted to the baseline amount instead of the minimum budget cap when conditions were not met.

• Budgets will now properly follow the assigned minimum budget cap.