New Features

1. Ads Insights: Introduced "Normalized bid by placement" in Manual bid adjustments

• We added bid normalization by placement percentage to the Ads Insights manual bid adjustments feature.

• This update allows you to normalize manual bid changes based on placement modifiers for Top of Search, Product Page, Rest of Search, or whichever placement has the highest percentage.

• It ensures the final bid is accurate, taking active placement modifiers into account, and follows the calculation sequence outlined in this article:
  Normalization based on TOS/PP/ROS placement modifier

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• Hover the mouse on the new bid value to see its computation, including the normalized bid amount.

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2. Sales Trend: Displayed the VAT value on the Profit breakdown

• We've added the VAT value to the Profit breakdown on the Sales Trend page.

• If VAT is enabled in the Products' VAT page, the actual VAT amount will now be displayed in the table.

• This update makes it easier to see how profits are calculated when VAT is applied.

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Enhancements

1. Bidding Rule: Negative values now supported for CVR and CTR Delta

• We’ve introduced an update on the bidding rule's Search Query Performance tab to allow negative values for Conversion Rate (CVR) Delta and Clickthrough Rate (CTR) Delta.

• This enhancement enables rules to account for situations where an ASIN’s performance is below the market average.

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• We’ve also enhanced the bidding rule's summary view by showing the criteria conditions from the Search Query Performance tab.

• This update makes it easier to see the applied conditions quickly without opening the full bidding rule.

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2. Main Dashboard: Excluded "Recoverable VAT on Fees" for Pending orders

• The "Recoverable VAT on Fees" will now only be applied after the Amazon API provides the actual Fulfillment and Referral fees. Until then, the recovered VAT amount will remain $0.00.

• Recoverable VAT will not be applied to Pending or Shipped-but-Deferred orders; it will only be added for Shipped orders where Amazon has provided the actual charged fees.

• This ensures the calculated profit is accurate based on the charged fees by Amazon.

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3. Strategic Objectives: Campaign creation date added to Bulk Templates

• We’ve added a campaign creation date column to the bulk template on all Strategic Objective pages.

• This enhancement allows you to make more informed adjustments to your Strategic Objectives directly from the bulk file, taking the campaign’s creation date into account.

Bug Fixes

Products: Fixed the Custom COGS Bulk File upload error

• We’ve resolved the issue that caused EU marketplace users to encounter a “Header with name 'Country Code' [0]” error when uploading the Custom COGS bulk file.

• The error was due to the retry logic not executing for files with different delimiters (e.g., semicolon instead of comma).