New Features

1. Ads Insights: Added a Negative Filter function

• We have introduced a negation filter field on the Search Terms page to provide clearer visibility into your negated search terms.

• This feature lets you view search terms that have been negated at various levels.

• You can select one or multiple negation types simultaneously.

2. Scale Optimizer: Introduced an Action History Log

• We’ve added a History log to the Scale Optimizers page, allowing you to track all actions taken by the optimizers.

• Here, you can review details such as the Optimizer triggered, keyword, and ad group information, as well as the specific action performed.

• Additionally, you can undo a previous action by clicking Restore Bid or Unignore.

Enhancements

1. Negative and Revive Rules: Added Rule Name in the Ad Group Preview

• We’ve enhanced the ad group preview for both Negative and Revive rules by adding a column for the Rule.

• This improvement lets you see exactly which rule was triggered, which is especially helpful when multiple rules are applied to the same ad group.

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2. Automation: Normalization breakdown added to the New Bid calculation

• You can now view the calculation of the normalized bid, whether it’s calculated using a fixed amount or percentage.

• Hover over the New Bid value to see the normalized bid after applying the Dynamic up/down Factor or the Normalized Bid by Placement %.

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3. Automation: Enhanced Excel export validation for All Rule types

• To improve input clarity and reduce upload errors, we’ve enhanced the Excel export and upload process for all rules with the Bulk Import rule option.

• The key enhancements include improved column width control, mandatory field validation, and dynamic dependent dropdowns, all designed to enhance accuracy and usability.

• These enhancements make it faster and more error-free to complete and upload rule templates.

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4. Bidding Rule: Improved Change Log CSV download

• We’ve enhanced the Download as CSV feature on the Change Log page to make reporting more targeted and efficient.

• Instead of exporting the entire changelog, the system now downloads only the data from the specific rule tab you are viewing.

• This improvement is particularly beneficial for accounts with a high volume of log entries.

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• For example, if you're on the Bidding tab and click Download, the file will contain only the entries from that tab.

• This update provides cleaner, more relevant reports and significantly faster download speeds.

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Bug Fixes

Change Logs: Fixed the Restore and Revert buttons

• We resolved an issue that was preventing the restoration of previous bids for the "KEYWORDS_RELATED_TO_YOUR_PRODUCT_CATEGORY" targeting.

• Additionally, the Revert button on the Import Rule tab has been fixed and is now functioning correctly.