Enhancements

1. Keyword Ranking: Added CTR Delta and enabled individual SQP columns selection

• We’ve enhanced the SQP report to provide deeper insights and better control over your analysis.

• We added CTR Delta to give you clearer visibility into click-through rate changes over time, helping you make more informed advertising decisions.

• Also, we've enabled individual SQP column selection.

• This enhancement allows you to show or hide SQP metrics in the weekly report based on what’s most relevant to your analysis.

2. Mass Campaigns: Added Campaign and Ad Group name validation

• We’ve improved the Mass Campaign creation process by adding validation for campaign and ad group names with invalid characters.

• With this update, validation issues are clearly highlighted, helping you quickly identify why a campaign wasn’t created successfully.

• Error messages are displayed at the bottom of the page and must be resolved before you can proceed to the Preview page, ensuring a smoother campaign setup.

3. Automation: Redesigned the Criteria Profile Create and Edit page

• We’ve redesigned the Criteria Profile Create and Edit page with a cleaner, more streamlined interface.

• To reduce visual clutter, not all metrics are shown by default. Instead, you can now choose the metrics you need from a dropdown selector.

• This update makes profile setup faster, clearer, and more focused.

4. Automation: Status Rule now detects Campaigns without data

• We’ve improved the Status rule logic to identify campaigns with no impressions.

• Previously, campaigns without impressions were not triggered by the Status rule.

• With this update, the rule can now activate even when a campaign has no impressions during the analysis period, as long as other conditions, such as the product stock level, are met.

Bug Fixes

1. Bidding Rule: Resolved application of SQP conditions

• We fixed an issue where SQP conditions were not considered during bidding rule evaluation, leading to inaccurate bid adjustments.

• The updated logic now fully accounts for SQP conditions, ensuring more precise and consistent automation.

2. Ads Insights: Fixed incorrect Targeting display

• Fixed an issue where clicking an ad group in Performance > Ad Group showed all targets instead of just the keywords for that ad group.

• Now, only keywords specific to the selected ad group are displayed, providing more accurate and reliable performance insights.