You can now assign dayparting, bidding, import, and negation rules to Sponsored Brands ads at the Ad Group level.
This capability is also applicable to newly created SB campaigns.
❗Note
Currently, ad group status changes for SB with multiple ad groups do not appear on the Ad Console history logs.
You can now make bulk modifications to the criteria profile, including changes to the name, conditions, rules, and accessibility.
This can be achieved by importing an Excel template file for mass updates and creating new criteria profiles.
We have revamped the tables' visual style, enhanced the column headings, and ensured equal margins for all columns across different pages.
Additionally, we've improved the appearance of the main left menu by eliminating some visible dark dots next to the icons.
Navigation path: Automation > Bidding Rule
We added a column to display the campaign's bidding strategy: Up and down, Down only, and Fixed bids.
With this feature, users can quickly identify ads using bidding strategies and adjust their bidding rules accordingly and efficiently.
Navigation path: Sales > Sales Trend/Monthly Trend
The Sales and Monthly Trend tables now include a "refunds/units" metric.
This update allows for the monitoring of refund percentages during a given period.
Navigation path: Ads Insights> Competing Keywords
We added an ad group column to the Ad Insights' Competing Keyword page for SB campaigns.
This column helps determine the ads performance of ad groups with duplicate keywords, especially for SB campaigns with multiple ad groups.
Previously, assigning rules to Sponsored Brands and Display campaigns would revert the page to the default Sponsored Product tab.
Users had to navigate back to the previous tab to confirm the changes.
With the applied enhancement, users can conveniently verify assigned dayparting rules or changes without switching tabs.
Previously, the system would execute the bidding rule before the placement rule, causing an issue where the bidding algorithm could not factor in the new TOS multiplier from the placement rule.
With the recent update, the placement algorithm now executes before the bidding algorithm, ensuring that changes in the TOS multiplier are incorporated into the final bid calculation.
We added a tooltip to the "Units" column to eliminate confusion and inform users that the values are the total units sold in the selected period.
We added a column on the Keyword performance page to identify the campaign's portfolio.
The Portfolio information is also available in the downloaded CSV file.
Previously, the product title column on the Restock Forecasting page was editable, but changes were not processed as modifying the product title is done on the Products page. We have now made the title static and not editable to prevent confusion.
We added a knowledge base link on the Revive and Default Bid rule pages to guide users in navigating these algorithms.
We included a link to the knowledge base on the Automate Assignment page for users to access quick references on utilizing the feature.
We revised the tooltip description for non-automated ASINs from "ASIN is not automatable" to "ASIN is not automated."
This change eliminates confusion regarding the user's ability to automate ASINs.
We added tracking parameters to the Affiliate system to identify details related to the account easily.
We created a channel to send alerts for missing events or services.
The goal is quickly detecting abnormalities, such as a dayparting rule not functioning on a specific marketplace.
We fixed the misalignment on the "Select" button box on the SI account billing page.