New Features

1. Import Rule: Enabled Manual Rule Execution

• We’ve added the ability to manually execute Import rules directly from the Preview or individual Ad Group Preview pages.

You can now:

1. Apply rule changes immediately without waiting for the next scheduled run.

2. Select specific ad groups or bulk-apply changes to all ad groups at once.

• This enhancement gives you greater control and flexibility to act quickly on performance insights and apply rule adjustments as needed.

• All manual executions are automatically recorded in the Automation Changelog for transparency and tracking.

Note:

After manually applying changes, the ad group’s keyword/target will be removed from the preview page.

2. Negative Rule: Enabled Manual Rule Execution

• You can also manually execute Negative rules directly from the Preview or the individual Ad Group Preview pages.

You can now:

1. Apply rule changes immediately without waiting for the next scheduled run.

2. Select specific ad groups or bulk-apply changes to all ad groups at once.

• This enhancement gives you greater control and flexibility to act quickly on performance insights and apply rule adjustments as needed.

• All manual executions are automatically recorded in the Automation Changelog for transparency and tracking.

3. Ads Insights: Manually adjust the Keyword Bids based on the Suggested Bid

• You can now manually adjust keyword bids based on Amazon's suggested bid.

• Select the keywords you want to adjust the bid for and choose "Current bid" under the bulk edit feature.

• Choose either the Lowest suggested, Suggested, or Highest suggested bid.

• Adding a minimum and maximum bid amount is recommended to prevent underbidding and overbidding.

• Check the box next to the keyword you want to apply bid changes to, then click the "Apply selected changes" button.

Enhancements

1. Mass Campaigns: Added Keyword and ASIN target validation

• We’ve improved the Mass Campaign creation process by adding validation for keywords and ASINs with invalid characters.

• With this update, validation issues are clearly highlighted, helping you quickly identify why a campaign wasn’t created successfully.

• Error messages are displayed at the bottom of the page and must be resolved before you can proceed to the Preview page, ensuring a smoother campaign setup.

2. Keyword Ranking: Enhanced Keyword Ranking Bulk template

• We have improved the Bulk Upload Rank template on the Keyword Ranking page for better flexibility and control.

Key enhancements include:

• Complete product and target coverage: All products and their associated targets are now included for bulk management.

• Tracked column options: Easily choose which keywords to include or exclude from tracking.

• Plan limit safeguard: If your tracked keywords exceed your plan allowance, an error message will prompt you to upgrade.

3. Improved Access to Learning Videos

• We’ve enhanced video visibility and the overall viewing on several pages, including Automation and Ads Insights.

• When you click the "Learn" button, the videos will now open in a pop-up modal within the portal.

• This modal includes a playlist on the right side, allowing you to easily switch between related videos without leaving the page.

• These improvements provide a smoother, more seamless learning experience when navigating the platform.

Bug Fixes

Search Terms: Resolved Sorting and Items-per-page Issues

• The descending sort function now works correctly, ensuring data is properly ordered.

• The items-per-page selector now remains visible after selecting a product, allowing you to adjust the number of rows displayed without interruption.

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