New Feature

Bidding rule: Added Days to Observe for Manual Keyword Bids & Status Changes

• You can now customize the bidding rule to account for manual keyword bids and status changes.

• This new option lets you pause the rule for a set number of days, giving time to assess keyword performance after manual adjustments.

• It tracks bid or state changes made via the Ads Insights Performance page—note that changes from Seller Central are not considered.

Here’s a sample scenario based on the bidding rule setting above:

Let's say the keyword "spatula" is adjusted by a bidding rule on May 19.

• The subsequent possible adjustment (with a 2-day observation period) will be on May 22.

• If you manually change the bid on May 21, the observation period resets.

• The rule will then consider the manual change made on Ads Insights, and the next possible adjustment will be on May 25 (after observing May 22–24).

• When the rule runs again, it will use the latest bid as the new baseline for calculations.

Enhancements

1. Ads Insights: Added Portfolio and Product Ads Change History

• The Manual Change History tab now includes tracking for updates made to Portfolios and Product Ads.

• This enhancement offers greater visibility into all manual adjustments within your account.

2. Automation: Updated the Learning Video of the Automation Overview page

• We've enhanced the "Overview" section of the Automation page with a more detailed and informative learning video.

• The updated video walks through analyzing automation performance and explains how each algorithm works.

• It also covers utilizing Strategic Objectives to help you achieve your PPC goals and scale effectively.

Bug Fixes

1. Automation: Resolved missing campaigns due to unsupported targeting type

• We've resolved the issue of missing keywords and campaigns by enabling system support for the "Keyword Group" targeting type.

2. Automation: Fixed issue of duplicate rule names

• We've added a validation on all algorithms that checks for existing names to prevent duplicate profile names.

• If a duplicate is detected, an error message will be displayed.

3. Automation: Added number validation on the Criteria Profile page

• The criteria profile page previously allowed entering a higher "At least" value than "At most."

• We've added validation to prevent this and show an error if the input is invalid.
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4. Ads Insights: Fixed the issue of incorrect search term results

• Previously, selecting a specific product from the drop-down did not filter the Search Terms tab data.

• This issue has now been corrected—only search terms associated with the selected product are shown.

5. Automation: Resolved word limit issue for Blacklist/Whitelist bulk import

• Previously, using the Bulk Import file to update the blacklist rule triggered a word limit error even when within the limit.

• Bulk Import now supports up to 4 words for negative phrases and 10 words for negative exact matches without issues.