New Features

1. Main Dashboard: Introduced the Scale Optimizer

• We’ve launched the Scale Optimizer feature on the main dashboard.

• This tool automatically reviews keyword performance for ad groups without assigned bidding rules and suggests up to five daily actions.

• Recommendations may include adjustments to a keyword’s bid or status, depending on the conditions set by your active Optimizer.

• Click “Fix once” to instantly apply the suggested keyword adjustment.

• All changes will appear in the Ads Insights' Manual Change history page.

• Select “See Details” to view the bid calculation, keyword stats, and the corresponding ad group/campaign.

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• Use “Undo” to revert the keyword change if needed.

• You can also assign a bidding rule to the ad group by clicking “Review solution.”

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2. Strategic Objectives: Added the Negative Word and Blacklist/Whitelist rules on Video Ads Strategic Objective

• You can now apply Blacklist/Whitelist and Negative Word rules to your Video Ads Strategic Objectives.

• Once activated, the system will automatically add non-performing and blacklisted keywords to the ad group's negative list.

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Enhancements

1. Strategic Objectives: Enabled Column Filters on the Bulk Template

• We have enabled column filtering in the Strategic Objective bulk template, allowing you to filter ad groups or campaigns by status, portfolio, or key metrics.

• This makes it easier to update Strategic Objectives across multiple ad groups at once, which is especially helpful for managing larger accounts.

2. Mass Campaigns: Added Search function for Strategic Objectives

• We’ve added a Search feature in the Mass Campaign Strategic Objective settings.

• Making it easier and faster to locate and assign the right strategic objective to your ad groups, saving time and reducing errors.

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3. Ads Insights: Added "Active" and "Paused" ASINs columns

• We’ve added “Active ASIN(s)” and “Paused ASIN(s)” columns on the Link Ads with ASINs page to easily view each ad group’s ASIN status.

• Additionally, we have introduced the "Type" column to help you identify the linked sponsored ad type.

Bug Fixes

1. Negative rule: Fixed the duplicate Negative Search Terms issue

• Resolved an issue where a search term could be added multiple times as a negative target within a campaign.

• The system now prevents duplicate negations at the campaign level.

2. Automation: Fixed incorrect classification of Sponsored Product Keyword Group targets

• We fixed the misclassification of Keyword Group targets as Product Targeting campaigns.

• They will now appear on Keyword Targeting Strategic Objectives, ensuring the import and negative rules work correctly by targeting type.

3. Ads Insights: Resolved Column Filter issues

• The input field is now disabled as intended when using “Has value,” “Has no value,” “Is null,” and “Is not null.”

• Filter results now update correctly after deselecting items with “Select All.”

• Search Terms page tables now return data, including ad groups with no orders, when filtered using "≤ 0".