New features

1. Bidding Algorithm: Excluded Dates

• You can now exclude specific dates from the analysis for each marketplace.

• This is useful for excluding PPC data during special event days like Prime Day, Black Friday, and days with deals since these days can skew conversion data and analysis.

• Important Notes:

  • You still can't exclude dates specific to each product, as building that logic will currently cause database CPU consumption to quadruple.

  • You can see the excluded dates if you click the ad group preview button and view the calculation of the new bid.

• You can also see the excluded date on the change log details.

2. Import Algorithm: Custom Group Bulk Upload

• You can now use a CSV file to make large-scale updates to your Custom Groups.

• Download the template, customize the custom group name of the ad group(s), and re-upload them.

• Separate the name by a semicolon (;) if you want to assign multiple custom group names to the same ad group.

3. Mass Campaign Automate ASIN popup window

• Previously, when creating the mass campaign, you needed to go to the Automated ASIN page to enable a non-automated ASIN.

• You can now automate the ASIN directly on the mass campaign creation page.

Enhancements

1. Added a column for Product SKU on the Restock Forecasting page

• This feature will allow users to quickly identify the product compared to ASIN when monitoring the inventory level

2. Added a warning message for an obsolete or inactive product when previewing Ad Group rules

• When previewing rules on an ad group associated with an obsolete or inactive product, a warning message will now show, stating the algorithm will not be executed on that ad group.

Other improvements

1. Saved selected columns on the Automation page

• Previously, when you modified the column filter, the setting reset after you refreshed the page or went to other pages.

• The Columns selection setting will now be saved based on your last modification.

2. Show Sponsored Products when downloading Unassigned Rules as CSV

• Previously, Sponsored Products were not shown when you downloaded the file of ad groups with unassigned rules or strategies.

• This CSV file will now show Sponsored Products in the list.

3. Rules sorted in alphabetical order

• You can now check the rule names sorted alphabetically on any rule page and strategic objective edit page.