Enhancements

1. Change Column Filter into Conditional Filtering

• Column filters that contain numerical values such as ACOS%, Orders, and Units are now changed into conditional filters instead of selection boxes.

• This new enhancement provides flexibility in data analysis by setting specific conditions and ranges.

• The change is reflected on the below pages.

2. Mass Campaign: SKC Duplicate Campaigns Error

• Previously, an error would occur on campaigns with duplicate names, and you had to archive those campaign batches before you could recreate a new set of SKC campaigns without the duplicates.

• Now, only the duplicate campaigns will encounter an error, while the rest of the campaigns will proceed successfully.

3. Onboarding page: Link to Disconnect Ads and SP-API Account

• You can now disconnect your Ads and SP-API account on the onboarding page.

• When you click the disconnect button, it will direct you to the Seller Central link based on the selected region.

4. Added Extra columns on the Bidding Rules tab

• The "Ads" column shows the number of ads that use each rule.

• The "Objectives" column shows the number of assigned strategic objectives that use each rule.

• This feature will give users vital information for informed decision-making and avoid accidental changes to existing rules by indicating assigned ones.

5. Added ACOS column on the Negative Keywords page

• This feature will allow users to quickly identify keywords with good ACOS and thus can be reverted and removed from negation.

Other Improvements

1. Sales: Search Orders

• CSV download now includes the Promotion name and Promotion value.

2. Glitch Fixes: Sales Trend Events Tag

• Previously, the Sales trend would only show tags assigned to a specific product.

• Now, it will also show tags not assigned to any products.

3. Ads Insights: Keywords Performance

• We fixed the issue where the trend data of keywords underthe Sponsored Product Auto campaign is not showing when you click the "Filter" button.

4. Main Dashboard: Product Tab

• The ACOS values on the main dashboard product tab will now show correctly, fixing an issue related to unaccounted HSA PPC sales.

• You will now see this same ACOS value reflected across other tabs, such as the sales by date tab and sales trend.

5. Ads Insights

• We enhanced the P&L calculation on the Ads Insights page by making the following changes.

• We removed VAT from profitability calculation, as PPC sales do not include VAT tax.

• Previously, the referral fee was calculated based on PPC sales; now, it is calculated based on PPC sales + projected VAT tax.