Expert guides on Amazon advertising, automation, and analytics — written for sellers who want to grow smarter.
New features 1. Dayparting Change Logs
New Features 1. Blacklist/Whitelist Rule: Enabled for Sponsored Brands Video Keywords campaigns
New Features 1. Main Dashboard: Introduced the Scale Optimizer We’ve launched the Scale Optimizer feature on the main da…
New Features 1. Automation: Bulk deletion of Rules and Strategic Objectives You can now delete multiple rules and Strate…
New Features 1. Ads Insights: Introduced "Normalized bid by placement" in Manual bid adjustments
Enhancements 1. UI/UX Enhancement to the Automation Module
Enhancements 1. Added Date Range on the Strategic Objective page
New Features 1. Strategic Objectives: Enabled Support for Store Spotlight and Brand Video Ads You can now assign Strateg…
New Features 1. Keyword Ranking: Introduced new add-on plans and increased tracked keywords
New features 1. Import Rule: Excluded importing of existing targets
New features 1. Algorithms: Added Bulk Rules Operation
New Features 1. Ads Insights: Added a Negative Filter function We have introduced a negation filter field on the Search …
New features 1. Bidding Algorithm: Each Rule Can Have Their Lookback Period
Enhancements 1. Added PPC Cost in the "Assign ASIN Automation" and "Unlinked Ads" page
Enhancements 1. Keyword Ranking: Added CTR Delta and enabled individual SQP columns selection We’ve enhanced the SQP rep…
New features 1. Sponsored Brands: Data and Automation Migration
New Feature Ads Insights: Manually adjust Keywords Bid based on Target ACoS
Enhancements 1. Ads Insights: Added Amazon Suggested Bids for Keywords We have included the Amazon Suggested Bid on the …
New Features 1. Launched Ad Group Signals We’ve introduced Ad Group Signals to enable Scale Optimizer to recommend speci…
New features 1. Bidding Algorithm: Limit bids based on the average CPC
New Feature Automation: Added Change Logs on each Algorithms page
New features 1. Redesigned the user interface and improved various modules
New Features 1. Redesigned the User Interface of the Strategic Objective pages
New Features 1. Enabled Bidding Rule for Sponsored Brands Store Spotlight and Video Ads with Store landing page The Bidd…
New features 1. Bidding Algorithm: Normalize final bid based on TOS/PP modifier and/or Dynamic up/down
New Features You now have the ability to manually fine-tune a range of campaign, ad group, keyword, and placement parame…
New Features 1. Redesigned the User Interface of the Left Menu, Mass Campaigns, and other SI Pages We've created a fresh…
New Features 1. Bidding Rule: Enabled Manual Rule Execution We’ve added the ability to manually execute bidding rules di…
New Features 1. Main Dashboard: Added Account-level Fees
New Feature Bidding rule: Added Days to Observe for Manual Keyword Bids & Status Changes You can now customize the b…
New features 1. Bidding Algorithm: Added TOS Impression Share % as a Trigger Condition
New Features 1. Placements Bulk Edit: Added Increase/Decrease Parameters and Value Limit
New Features 1. Ads Insights: Introduced the Change History Log
New features 1. Bidding Algorithm: Excluded Dates
New features 1. Sponsored Brands Video: Assign Strategic Objectives at the Ad group level
New Features 1. Automation: Enhanced Amazon Standard Identification Number (ASIN) tooltips and Status-Based arrangement
New Features 1. Keyword Ranking: Enabled Bulk Upload of Tracked Keywords You can now enable keyword tracking in bulk usi…
New features 1. Mass Campaigns: Added "Do not deploy if target already exists" on SKC
New Features 1. Automation: Added Revert Bid action on the Bidding Rule Change Log You now have the option to undo a bid…
New Features 1. Import Rule: Enabled Manual Rule Execution We’ve added the ability to manually execute Import rules dire…
New Feature Keyword Ranking: Integrated Search Query Performance (SQP) data We've now integrated SQP data into the Ranki…
Enhancements 1. Ads Insights: Displayed Performance Filter Conditions on the Dropdown We have improved the performance f…
New features 1. Daily Budget Algorithm: Added Bulk Rules Operation
New features 1. Placement Algorithm: Each Rule Can Have Their Lookback, Ignore, and Observation Period
New Features 1. Launched the Keyword Rank Tracker
Enhancements 1. Change Column Filter into Conditional Filtering
New Features 1. Automation: Redesigned the Bidding rule Create and Edit Rule page We have revamped the Bidding Rule's Cr…
New features 1. Ads Insights: Expanded the Product and Category targets
New Features 1. Ads Insights: Enabled Manual Search Terms Negation You can now manually negate search terms directly on …
New Features 1. Bidding Rule: Introduced a Rule Strategy Simulator We’ve added a preview of the bidding rule's actions, …
New features 1. Placement Algorithm: Added Bulk Rules Operation
New features 1. Ads Insight: Link Ads with ASINs Bulk Upload
New features 1. Knowledge base widget
